CityAds presents Widgets — a tool that supports all the possible settings of widgets provided by advertisers and is available for more than 150,000 publishers.
Widgets are modules embedded on websites which can only perform tasks permitted by an advertiser who created the widget. In this case, the targeted actions are accomplished directly in the widget without redirecting to the advertiser's site.
The look of widgets is designed by the advertiser, taking into account the specifics of each particular area of activity, which increases flow-in of potential customers. The step-by-step process of creating and posting widgets on sites makes widgets one of the simplest and most available tools to increase conversion.
A publisher can create a widget in the Tools | Widgets section. This page contains a gray “Create Widget” tile. When clicking on it, the step-type widget creation wizard launches. Then you need to select an offer, a type of template, customize the design, set the name of the widget and get its code to embed into the site.
Simplicity of adding Widgets to sites will be of interest to publishers and can become an excellent sales tool for advertisers.